Job Description

Company Overview

Crewfare is a rapidly growing company that revolutionizes travel booking and management technology for entertainment and group travel worldwide. Our innovative products have been embraced by hundreds of events, and we are continuously expanding our reach. At Crewfare, we are passionate about modernizing the way people book travel, and we foster an energetic and collaborative culture

Job Overview

We’re looking for a Paid Ads / Digital Marketing Specialist to join our team and help scale awareness and adoption of our travel technology products—including Launchpad , our sourcing and marketing platform for hotels and travel providers. This is a new and dynamic role with a strong focus on digital advertising, campaign optimization, and B2B product positioning. You’ll play a key part in driving both lead generation and product visibility across multiple channels, including Meta, Google, and especially LinkedIn .

Work Environment

Why Crewfare?

• Join a company at the forefront of transforming travel for events and festivals globally.
• Work with cutting-edge technologies and industry-leading partners.
• Fully remote work environment with flexible schedules.

Responsibilities

• Digital Ad Campaigns: Plan, execute, and optimize paid media campaigns across Meta, Google Ads, LinkedIn, and other platforms to drive lead generation, awareness, and conversions.
• Performance Tracking & Reporting: Monitor campaign performance, track KPIs, and provide data-driven insights and recommendations.
• B2B Product Marketing: Align ad strategy and content with the positioning of our technology tools like Launchpad , creating demand and awareness among hotels, travel providers, and event organizers.
• LinkedIn Content Strategy: Develop, schedule, and manage LinkedIn content and campaigns that showcase our technology products, case studies, thought leadership, and key announcements.
• Creative Coordination: Work with internal designers to update ad graphics, landing pages, and forms that support campaign objectives.
• Retargeting & Lead Nurturing: Build retargeting and funnel strategies to capture and convert high-intent users.
• B2C Support: Assist with social ad strategies tied to consumer campaigns, including the Ambassador Program, flight and hotel packages, and event travel promotions.
• Cross-Channel Alignment: Coordinate paid ad efforts with blog content, CRM flows, social campaigns, and product announcements.

Qualifications

• 2+ years of experience in paid ads and digital marketing, with hands-on experience managing campaigns across Meta, Google, and LinkedIn.
• Proficient in campaign setup, audience targeting, conversion tracking, and performance reporting.
• Understanding of B2B digital strategy and experience building awareness for software products or platforms.
• Strong copywriting and scheduling skills for LinkedIn content and product storytelling.
• Comfortable working with creative teams to align design assets with performance goals.
• Data-minded, strategic, and organized—with a bias for testing and optimization.

Preferred:

• Experience in technology or travel sectors —especially with SaaS, travel platforms, marketplaces, or event technology.
• Familiarity with B2B sales funnels, retargeting strategies, and CRM integrations (HubSpot, ActiveCampaign, etc.).

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