Job Description

Now hiring! Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC

We are looking for a Global Strategic Brand and Marketing Communications Manager to join our Agricultural Solutions team based in Research Triangle Park, NC.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

Everything we do, we do for the love of farming. Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population, while reducing environmental impacts.  Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society.  #ForTheLoveOfFarming #TheBiggestJobOnEarth

The Global Strategic Brand and Marketing Communications Manager will play a key role in adding value to the Agricultural Solutions business. This position is responsible for recommending and developing marketing communication strategies, and for managing creative and efficient marketing communications programs and campaigns. These efforts will align with the Agricultural Solutions divisional business strategy, as well as the business strategies for Herbicides, Insecticides and the Wheat Crop System.

The position will be part of the Global Strategic Messaging & Marketing Communication team, reporting directly to the Team Lead Marketing Communications & Brand Management, in Limburgerhof/Germany. The position is also part of the Global Strategic Marketing Herbicides and Insecticides teams and has a dotted reporting line to the Vice President (VP) Crop System Wheat & Portfolio Solutions Herbicides and the Vice President Crop System Rice & Portfolio Solutions Insecticides / Seed Treatment. The position will also work closely with other Global Marketing Communications Managers, the Agricultural Solutions divisional brand champion, and Corporate Communications brand professionals, when necessary.

As a Global Strategic Brand and Marketing Communications Manager - Research Triangle Park, NC, you create chemistry by...

• Developing multi-year launch plans and marketing communications that are in alignment with global and regional needs, budget and timelines for new Herbicide and     Insecticide active ingredients including brand name development, positioning, technical materials, video assets, advertising, major event presence, internal and     external communications, etc. with global agencies.
• Providing leadership, oversight and consultation with regional and country marketing communications teams on how the active ingredient brands are positioned in the     market, ensuring all BASF brand standards are applied, including but not limited to brand development, brand standards, and trademarks, and ensures all products are     marketed in line with the Herbicide or Insecticides strategic goals.
• Supporting the VP Crop System Wheat & Portfolio Solutions Herbicides and the VP Crop System Rice & Portfolio Solutions Insecticides / Seed Treatment and others in     communicating the relevant strategic roadmaps internally and externally.
• Active member of the Wheat Crop System Extended Core Team, providing strategic communications consultation and guidance to the global teams on messaging, branding,     etc.
• This is a hybrid role which requires a minimum of working 3 days a week in our RTP, NC office.

If you...

• Bachelor’s degree in Communications, Journalism, or a related field with an emphasis on branding/marketing communications.
• Minimum 10 years strategic communications experience, including significant experience in agriculture.
• Experience leading and managing external agency partners. 
• Experience developing and executing communication plans and leading branding development processes for new active ingredients.
• Exceptional writing, editing and collaboration skills, with the ability to understand and simplify business and technical information under tight deadlines.
• Experience working and building relationships with diverse stakeholders (e.g., senior executives, cross-functional and cross-regional teams, and external partners) to build and execute effective communications strategies.
• Demonstrated ability to work within a large matrixed company to achieve organizational goals.
• Candidate must be willing and able to travel 10-20% of the time, domestically and internationally.

Create your own chemistry with you@BASF

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF . We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

About us

As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.

Belong to Something Bigger. #belongatBASF

Equal employment opportunities

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Applicants must be currently authorized to work in the United States on a full-time basis.

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